The Phoenix Suns endured yet another frustrating campaign in the 2024–25 NBA season. The season ended with a 36-46 record, placing them 11th in the Western Conference. The underwhelming results prompted the team to part ways with their head coach after a year of unmet expectations.

Meanwhile, the Suns organization is making early moves to avoid wasting another year of championship hopes. According to Gerald Bourguet of Phoenix Sports, Suns owner Mat Ishbia took a rare and honest approach by sending an internal email to the basketball operations staff. In the letter, Ishbia took personal accountability for the team’s lack of culture and identity.

“ According to another source, Ishbia emailed the Suns basketball operations team internally on Wednesday, taking accountability for not

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