Any time you spend two hours in Walnut Creek, local business leaders may be tracking you. The city’s Chamber of Commerce has paired with a tech company to clock visitors as they move in and out of the city.

The technology is from Arrivalist, a travel-industry-focused company with a platform that uses mobile location datasets to provide the Walnut Creek Chamber of Commerce and Visitor Bureau with data on consumer behavior and market trends. The company collects information from cell towers, WiFi routers and other sources to track the location of mobile devices.

Though the platform is being used by cities in the southern U.S., and other cities in Calfornia such as Stockton and Sonoma, Walnut Creek appears to be the first city in the greater Bay Area to employ it.

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