Brayton Laster didn’t choose pizza as his brand—it chose him. A third-generation racer from Greenwood, Indiana, he grew up watching his dad race figure-8s at the local Speedrome. Every time someone spotted him at the track, he had a slice of pizza in hand. Eventually, people just started calling him “ The Pizza Kid .” That nickname grew with him, turning into “ The Pizza Man ” as he climbed through the ranks of grassroots racing. Now, he races full-time in the ARCA Menards Series with a helmet wrapped like a pepperoni pizza. Pizza is more than a gimmick; it’s a piece of his story.

Despite coming from a family with racing roots, Laster’s journey hasn’t been smooth or easy. At age 12, he became the youngest driver to race a full-size stock car at Indianapolis Speedrome. At 15, he raced

See Full Page