The local hard rock group TRUSS has recently picked up some steam and hired a respected national PR firm led by veteran publicist Mike Cubillos to promote its forthcoming album, Fluorescence .

“[Cubillos] was recommended to me by a friend who had a good experience,” says TRUSS singer Hannah Crandall via phone. TRUSS plays a release party at 8 p.m. on Saturday, June 21, at the Grog Shop in Cleveland Heights . The Rosies and CHERRY! open. “With our first record, we were still a bit newer to the scene and weren’t as established locally as we are now. We released Reset My Head and didn’t seek out much press, other than talking to a few local outlets. We didn’t know any better. With this album, we’re a totally different band and we have learned so much since our first record. About two w

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