Disney is in a bind. The company is struggling to keep its streaming subscriber numbers up after years of price hikes , but it also wants to spend less money producing new content that might draw more people in.

The solution? Perks!

Disney is making a big to-do about its new “always-on” perks programs for both Disney+ and Hulu. In a press release , the company boasted of “rewards ranging from one-of-a-kind experiences and limited-time sweepstakes to everyday savings and special discounts.”

But despite the grand proclamations, the perks program is pretty much an empty gesture, full of sweepstakes you’ll never win and cross-promos that ultimately lead to the customer spending more money. If Disney really wants to reward subscriber loyalty and incentivize year-round subscriptions, it

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