Southern California and Pacific Northwest lead recovery efforts as industry faces supply surge and foreign visitor challenges

The West Coast hospitality sector is navigating a complex landscape of recovery and challenges, with distinct performance patterns emerging across Southern California, Northern California, and the Pacific Northwest, according to Colliers’ 2025 Hospitality Outlook Report. From the luxury resorts of Malibu to the boutique hotels of Portland, the region’s diverse hospitality ecosystem is demonstrating both remarkable resilience and concerning vulnerabilities as it moves deeper into 2025.

Regional Performance Highlights Mixed Results

The Western region, which encompasses major markets from Los Angeles to Seattle, posted a 68.7 percent occupancy rate in 2024, down 0.3

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