For the month of June, Depop is taking over New York with a series of citywide activations for its new campaign “New York is on Depop ,” in celebration of secondhand fashion, sustainability and community.
With the goal of putting its marketplace’s community-first ethos at the forefront of its shop drops, Depop will host limited-edition collaborator collections and in-person events. Through these activations, Depop will turn New York into a real-life fashion hub to showcase the city’s standout style. The rollout will feature the real New Yorkers who represent Depop’s diverse and fashion-forward community on cross-city billboards, subway stations and bus stops.
On Saturday, Depop and the Brooklyn Museum will kick off Depop’s monthlong takeover as the sole sponsor for the Brooklyn