Every Monday and Wednesday, students at Channelview High School, outside Houston, are treated to Domino’s for lunch. Delivery drivers from a local branch of the fast-food chain arrive at the school with dozens of pizzas fresh out of the oven, served in Domino’s-branded cardboard boxes. Children can be picky eaters, but few foods are more universally enticing than freshly cooked pizza—let alone from a restaurant students are almost certainly already familiar with. “For kids to be able to see Oh, they’re serving Domino’s, I think it makes a huge difference,” Tanya Edwards, the district’s director of nutrition, told me.

The deliveries are part of Domino’s “Smart Slice” initiative, which sends pizzas to school districts around the country—often at little or no cost to students themselves. “Sm

See Full Page