Burberry is back with another summer-ready campaign, this time setting its sights on British music culture. Taking us back to the fields where it all began, the new campaign revolves around the U.K. festival scene, harking back to the glory days of outdoor music events.

Celebrating “British identities,” the campaign features an impressive roster of British talent, including models Alexa Chung , Cara Delevingne and Molly Moorish-Gallagher, plus musicians Loyle Carner, Chy Cartier, Liam Gallagher and Lennon Gallagher.

“Think of the campaign like a collage,” explains Chief Creative Officer, Daniel Lee. “Candid moments capturing off-duty fans and headline acts in between gigs. Burberry sits at the centre of the summer calendar. It’s both a means of creative expression and a go-to unifor

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