Amazon Prime’s VP knows you’re sharing accounts—but for now he’s holding off a Netflix

• Amazon is aware that some customers are sharing Prime accounts beyond their households, but rather than enforcing strict measures like competitors such as Netflix and Disney, it is focusing on encouraging individuals to get their own memberships.

Amazon knows some of its customers are gaming the Prime system. The tech giant is well aware that a portion of orders aren’t just placed by people who aren’t the account holder; they’re placed by customers who don’t even live under the same roof.

While Jamil Ghani, vice president of Amazon Prime, says that’s not how the service is intended to be used, he’s trying to encourage individuals to create their own accounts instead of outright banning the habit.

So far, Prime stands out as one of the few major services in the subscription space that