Michaels is jumping into the void left by the collapse of Joann , announcing Thursday that it’s buying the fabric retailer’s private label and drastically expanding its sewing selection.

In a press release, Michaels said that searches on its website for the word “fabric” have jumped nearly 80% over the past year and “sewing” has increased by about 40%, prompting the retailer to make a “significant investment” in the category in hopes of attracting Joann’s fans.

In response, Michaels is adding 600 products across several categories, including sewing and quilting supplies, fabric and yarn as well as sewing machines. So far, 680 of its 1,300 stores have received the increased selection, with plans for 280 more locations by the end of the year.

Shoppers will also begin to see products fr

See Full Page