• Discount retailers like Dollar General, Dollar Tree, and Five Below are winning over consumers amid tariffs and inflation. Dollar General and Dollar Tree also reported this week they’ve seen an uptick in middle and- higher-income consumers.

It’s not just lower-income consumers who are penny pinching to navigate President Donald Trump’s trade war and an inflationary period. Higher-income consumers are turning to dollar stores to stretch their dollar further, according to earnings calls this week from Dollar General and Dollar Tree.

“Customers across multiple income bands [are] seeking value,” Dollar General CEO Todd Vasos said during the company’s earnings call on Tuesday, adding tariffs have encouraged customers to seek out discounted goods. “While our core customer remains financially

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