Tommy Hilfiger has announced a multi-year partnership with the Cadillac Formula 1 Team, becoming the team’s official apparel partner and lifestyle sponsor.

The partnership coincides with Cadillac Formula 1 Team’s entry into the sport, following its final approval in March 2025 to join the grid for the 2026 Formula 1 World Championship. The team, formed by TWG Motorsports and General Motors , will be the first new addition since 2016.

The partnership will see Tommy Hilfiger’s signature design language woven into the fabric of the Cadillac Formula 1 Team’s identity. The brand’s logo will appear on race cars, driver suits, and helmets, while team kits and an exclusive line of fanwear will launch as well.

“Two icons. One vision. A bold new era of American motorsport,” said Tommy Hilfig

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