Jasmine Hyman for Cosmopolitan

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Korean skincare has officially taken over stateside shelves—and our social feeds. From buzzy milky toners to face masks that promise that coveted glass skin overnight, K-beauty is everywhere right now. “K-beauty is more than just a trend, it’s a skincare philosophy and way of life,” says Charlotte Cho, co-founder of Korean beauty retailer Soko Glam and skincare line Then I Met You . “It’s more than just steps or sheet masks—it’s how you think about skincare and what works best for your unique skin needs.”

As the beauty world leans further into skin health and holistic routines, it’s no surprise consumers are gravitating toward Korean skincare. The appro

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