Health system marketing leaders told Becker’s they build trusted brands by partnering with patient experience teams and highlighting stories of top-notch clinical care. Branding agency Monigle recently ranked the top 10 most trusted health system brands based on a survey of tens of thousands of household healthcare decision-makers. Becker’s reached out to those systems to find out what’s unique about their marketing approach.

“At UAB Medicine, our mission is to provide life-changing care, and our vision is to lead in improving the health and lives of all we serve,” said Adrienne Steading, assistant vice president of marketing for Birmingham-based UAB Medicine, which topped the list. “From a marketing perspective, we strive to ensure our brand reflects this through clear, authentic communi

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