Purple is a top-rated sleep brand, renowned for its signature pressure relieving GelFlex Grid layer. The brand has combined the responsiveness of this flexible layer with the ultra plush comfort of down-alternative fibers to produce a new cloud-like pillow. Like the sound of that? The GridCloud Pillow is now available to shop at Purple.

Release date: June 2025 Sizes: Standard Warranty: 1 year Trial: 100nights

The inclusion of Purple's GelFlex layer in their beds makes them comparable to some of the best mattresses of the year, thanks to its responsive support and breathable structure. The brand has now combined this layer with a down-alternative fill for what they are dubbing their softest pillow ever.

The new model boasts similarities to the Purple Harmony, which we rate as one of the

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