Six months into his tenure as LIV Golf’s CEO, Scott O’Neil has hired a former colleague with significant sports experience to a newly created position geared toward revenue generation.

Chris Heck, most recently the president of the Premier League’s Aston Villa football club, will become the president of business operations for the LIV Golf League, with his duties beginning June 16. He will report to O’Neil, who in January took over for golf Hall of Famer Greg Norman.

Prior to his two-year stint with Aston Villa in England, Heck had extensive experience in American professional sports, including time as the president and chief revenue officer for the NBA’s Philadelphia 76ers and MLS’s New York Red Bulls.

In a LIV Golf news release, the league pointed to Heck’s “vastly increasing property

See Full Page