When it comes to social media, you can never control the story. Benson Boone learned that lesson the hard way. During his Wednesday night appearance on “The Tonight Show,” the singer told Jimmy Fallon about how his plan to get some social buzz for one of his songs backfired in a major way.
On April 11, Boone posted a TikTok that featured the chorus of his then-upcoming song “Mystical Magical” with the caption “SHOULD I PLAY THIS AT COACHELLA TONIGHT??” That song features Boone singing the phrase “Moonbeam ice cream / Taking off your blue jeans.”
“We were talking a little bit backstage and you said you started — or helped start — a little ‘Who is Benson Boone’ type of deal,” Fallon said.
“That’s the thing. It kind of went really right but really wrong,” Boone explained. “A couple m