By JONATHAN LANDRUM Jr., Associated Press

LOS ANGELES (AP) — Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped make iconic.

In the Netflix docuseries, “Power Moves,” which premiered this week, the Hall of Famers swap jerseys for executive titles, with O’Neal stepping in as president of Reebok Basketball while Iverson takes on the role as vice president. The six-episode series offers a behind-the-scenes look at their mission to spark a cultural resurgence for the classic sneaker company.

O’Neal, standing 7-foot-1, sees himself as a voice for today’s big men. But when it comes to reaching the quick, gritty guards of this generation, he knows there’s no better amb

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