Known for its many titles, such as the Bayou City, Space City, and the Energy Capital of the World, Houston is now making serious strides toward another crown: a global sports capital. Already a go-to host for some of the biggest sporting showdowns on the planet, Houston isn’t just dabbling in the spotlight, it’s building a whole arena in it. With marquee events piling up and a fanbase that knows how to show up, the city is sprinting toward global relevance. And that’s without even counting its jam-packed calendar of pro and college games. So, how exactly is it doing that?
In 2024 alone, Houston pulled in over $330 million in sports-related economic impact, per Houston Business Journal reporter Chandler France. That number comes from the Harris County-Houston Sports Authority, which credi