New Report Reveals The Shocking Amount Of Money Cooper Flagg Made In NIL Deals During His One Season At Duke

Cooper Flagg hasn’t stepped onto an NBA court yet, but he already out-earned plenty of pros. The Duke star and projected No. 1 overall pick in the 2025 NBA Draft reportedly pocketed a staggering $28 million through NIL deals during his single college season.

Veteran journalist Howard Bryant revealed the figure during a sit-down with Bob Costas at “The 92nd Street Y.” Flagg signed a $13 million deal with New Balance and another $15 million deal with Fanatics before playing a game for the Blue Devils.

From NIL Goldmine To NBA Paycheck

Flagg entered Duke as the nation’s top recruit and backed up the hype. He led the Blue Devils to the Final Four and captured National Player of the Year honors. Despite the millions flowing in from endorsement deals, he kept his eyes on winning.

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