Beloved midtown rooftop bar Magic Hour at Moxy Times Square unveiled this week its immersive summer pop-up experience "Full Bloom," which will be enjoying a VIP launch event Thursday evening at 6 p.m.

"Full Bloom" brings the rooftop venue alive with a larger-than-life display of blossoms starring a 12-foot-tall floral bouquet custom-designed by Geo Events. The pop-up, which will run through September, includes a reimagined summer menu and striking decor for guests.

"We’re always looking for ways to push creative boundaries," said Giovanni Casas, owner of Geo Events, in a news release. "For Magic Hour, we wanted to design something truly unforgettable that people would instantly connect with—something as jaw-dropping in real life as it is on camera."

Magic Hour's summer menu includes a "

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