Rideshare giants Uber and Lyft are racing to capture a new segment of riders: seniors.

Both companies, in recent months, have been testing their own services tailored toward seniors that include added safety features, live phone support and simplified interfaces so it's easier to navigate.

But on Wednesday, Uber, which still holds a significantly larger market share, expanded its version — dubbed Senior Accounts — nationwide, a month after launching its test run in Phoenix and Orlando, Florida.

The service, which will be integrated into Uber’s Family Profile feature, is described as a simplified version of the app. It offers larger text, fewer buttons and easy-to-navigate screens, Briana Gilmore, Uber's global head of accessibility policy, told FOX Business.

UBER EXPANDS BEYOND RID

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