South Korean fashion designer Hyein Seo has officially joined the Nike family. For her eponymous label’s first collaboration with the Beaverton, Ore.-based sportswear brand, Seo had the honor of introducing a brand-new Nike silhouette, one which the Swoosh has big plans for throughout 2025.

The Hyein Seo x Nike Ava Rover was first teased in late May and has now been formally revealed. Using the unreleased Nike model as its canvas, Hyein Seo has draped the contemporary low-top sneaker in a nylon-like textile. Blending an earthy color mix of Sequoia/Black/Cargo Khaki, the Hyein Seo x Nike Ava Rover takes on a mostly grayscale appearance, which was emphasized in a just-launched campaign featuring singer 070 Shake. Hyein Seo branding appears on both the sneaker’s heel tab and insole.

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