Lululemon cuts annual profit forecast as Trump’s tariffs weigh, demand slows

Lululemon cuts annual profit forecast as Trump’s tariffs weigh, demand slows

Lululemon expects annual profit between US$14.58 and US$14.78 per share, compared with previous expectations of US$14.95 to US$15.15.

Lululemon Athletica LULU-Q cut annual profit forecast on Thursday, as consumer demand waned amid increased competition and a gradual economic slowdown triggered by uncertainty over the Trump administration’s trade policy.

Shares of the company fell 12 per cent in aftermarket trading.

Although Lululemon has been betting on its new product offerings to boost demand, it is still struggling to drum up sales as competitors, including Alo Yoga and Vuori, gain more traction.

This comes at a time when U.S. President Donald Trump’s chaotic tariff implementation on all global tradi