The LPGA Tour has a new Commissioner. Craig Kessler was appointed as a replacement for Mollie Marcoux 4 months after the latter quit her position as the leader of the women’s golf league. Kessler brings in a wealth of leadership experience along with him. He was the COO of the PGA of America and TopGolf and also held leadership positions in other organizations. Despite his knowledge and expertise in the field, there is one challenge that the Georgetown University alumni could face, just like his predecessors. It’s to get support and viewership for the LPGA Tour. Can Jay Monahan and Co. help with this cause
Despite their recent success, the league led by Nelly Korda & Co. has seen an average growth in popularity and marketability. That has hindered their chances of gaining better sponsor