A growing rift is emerging within the Democratic Party as some prominent strategists express strong disapproval of current efforts to re-engage men who voted Republican in the 2024 presidential election. The criticism comes on the heels of reports detailing a new $20 million initiative, “Speaking with American Men: A Strategic Plan” (SAM), aimed at understanding and recapturing young male voters who supported Donald Trump.

The Hill reported Thursday that several Democrats believe the party is failing to genuinely reconnect with male voters, with some dismissing the SAM initiative as out of touch. Chuck Rocha, a Democratic strategist, emphasized the need for the party to return to its roots as the “party of the working class and working families.”

“When you’re not talking about the work

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