“ The partners they currently have are top tier with some of the best young guys like me. ” That’s what Travis Hunter said when he signed a deal with Adidas last December. Eyebrows were raised because the 2024 Heisman winner chose the $21.4 billion stripes over Nike. But if he’s got the younger Hunter on board, and that’s what mattered to Travis. Now, fast forward to June, another high school standout is walking the same path, and it’s LSU 5-star commit Tristen Keys.

On June 4, On3 NIL lit up Instagram with a huge update regarding Tristen Keys’ NIL direction. In his picture, the caption reads — “ 5-star WR Tristen Keys inks NIL deal with Adidas .” This is a major step ahead for a player who already has a $536,000 On3 NIL valuation. This announcement cam

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