Accessories brand Lulu Frost is all about enhancing the everyday. And that means helping consumers find “sparks of joy” in the form of bright charms that stack, inspire and even personify a manifestation.

Created by Lisa Salzer, Lulu Frost’s aesthetic celebrates life through symbols, words and numbers with charms that can be added to necklaces, bracelets, earrings and recently bags. Keying into the bag charm trend, the brand collaborated with Veronica Beard in spring 2025 to create an of-the-moment collection of jewelry for handbags including a clip-on Plaza charm and vintage-inspired charms that allowed the consumer to express their unique style. Each charm in the charm clusters were chosen to manifest and spark joy and abundance.

“I was so delighted, because one day on my Insta

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