Viewer numbers run deeper than just market size as stars sell in the NBA Finals.

NBA Finals still owns summer TV ratings conversation, and a long, competitive series will sell, no matter what

OKLAHOMA CITY – Big stars. Small markets.

That’s been the verdict on these NBA Finals since the Pacers closed out the Eastern Conference playoffs over the weekend and sealed their place opposite Oklahoma City in this year’s NBA Finals.

And in the most basic telling, that is an accurate summation of the forthcoming series. But the public’s (and the media’s) love of easily digestible Nielsen ratings and viewership numbers glosses over what is in many ways a more nuanced discussion.

Will Indianapolis and Oklahoma City make for a less commercially successful Finals? Not necessarily.

Yes, Oklah

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