MANDAN, N.D. (KFYR) - The Memorial Highway reconstruction project is necessary, but long. Some businesses along the corridor are seeing a decrease in customers, and the city has an idea to bring more foot traffic.
Gift card programs have been used in other cities around the country dealing with big construction projects.
Some businesses are faring better than expected. One of those is Classic Rock Cafe.
Even so, owner Brad Feldman knows a good opportunity for him and his fellow business owners when he sees one, especially when construction is involved.
“People tend to stay away from the orange cones and everything. So, when they presented this as you get 25% on top of whatever you put in, I thought, you know what, that’s a great way, people are going to start spending a little bit more