The Jersey Shore is a hub for all things summer — New Jerseyans flock to the beach and lively boardwalks as the salty scent of the ocean fills the air.

For Danielle Hickson, that salt isn’t just part of the sunny scenery. It’s her main ingredient. The Monmouth County native runs a small-batch business transforming seawater from the shores of Asbury Park into pure gourmet salt.

After quitting her full-time job with Hackensack Meridian Health to pursue a part-time music career in January 2024, Hickson began experimenting with sea salt. Just three months later, she launched Asbury Park Sea Salt and debuted at Bell Works’ Fresh Farmer’s Market in Holmdel.

“I’ve always loved working with my hands, so I knew I had to start a product-based business,” Hickson told NJ Advance Media

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