Amendments to California’s Automatic Renewal Law (ARL) will take effect on July 1, 2025. Enacted in September 2024 through Assembly Bill No. 2863, the amendments expand disclosure, consent, and cancellation obligations for businesses offering subscription or continuous service plans to California consumers.

The amendments impose several new requirements related to consumer consent, cancellation, and disclosures, including: • Affirmative consent. Businesses must obtain a consumer’s express affirmative consent to the renewal terms and retain proof of consent for at least three years or one year after termination, whichever is longer. The law also prohibits contract terms that undermine a consumer’s ability to provide meaningful consent. • Clear and conspicuous disclosures before enrollm

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