As Lisle looks to update brand, some question ‘Arboretum Village’ motto

Lisle has hired a consultant for a new branding initiative. Katlyn Smith/ksmith@dailyherald.com

As “The Arboretum Village,” Lisle has a tree logo displayed on its municipal campus and street banners around downtown.

While that tagline may have deep roots, at least one official in Lisle — the home of the Morton Arboretum — isn’t keen on the slogan. And another has suggested he’s open to exploring alternatives as part of a new village branding initiative.

Lisle Trustee Meg Sima said she’s an arboretum member, spends a lot of time there and that it’s a wonderful place. But, speaking a “little sacrilege,” she doesn’t “love ‘The Arboretum Village’ as our village motto.”

“I feel like Lisle is so much more than just ‘The Arboretum Village,” Sima said.

The village is looking to develop a ref