The Wolves might have failed to turn their championship dream true this time, but Anthony Edwards had a dream run moment on the court, off the court, and deep in the culture. He just wrapped a breakout season, averaging 27.6 points and 4.5 assists across 79 games, with analysts and legends alike debating if he’s already the face of the NBA. But Ant’s not slowing down—he’s stepping into the business game too, teasing a fresh Adidas sneaker launch set for later this year. And just as his star rises, track and field champ Noah Lyles throws his name into the spotlight with some unexpected heat.

Six-time world championship gold medalist Noah Lyles has the medals, the records, and the charisma—so when Adidas signed him to a massive contract extension through the 2028 Olympics, it felt like

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