Cross-border e-commerce is likely to face heavy impacts from the changing global trade landscape, particularly as U.S. President Donald Trump ’s tariff strategy remains in flux .

Data from FlavorCloud, which helps optimize cross-border shipping and returns, shows that apparel’s cross-border conversion rates dropped by 5 percentage points — from 13 percent in February to 8 percent in March, when Trump started introducing, and in some cases soft-launching, what would end up being, in some cases, double- or triple-digit-duty rates.

Right now, the tariffs Trump set forth on “ Liberation Day ” are on pause for most countries. Rathna Sharad, CEO and founder of FlavorCloud, said she anticipates that, once that pause is over — barring any further court intervention — Trump will introduce l

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