NBCUniversal Media, LLC
FIFA took another Saudi Arabian investment Thursday for the U.S.-hosted Club World Cup , announcing a top-tier commercial deal with the kingdom’s sovereign wealth fund, which holds majority ownership of one of the 32 teams playing.
The Saudi state’s Public Investment Fund (PIF) is the 75% owner of Riyadh club Al-Hilal, one of four teams in the national league it has controlled since 2023. PIF also created the LIV Golf project.
Stream Philadelphia News for free, 24/7, wherever you are with NBC10. WATCH HERE
FIFA said PIF was an official partner of the June 14-July 13 tournament being played in 11 American cities, though the value of the deal was not stated.
Saudi state money also is effectively funding the Club World Cup broadcasting deal that has largel