Alli Webb is back in the hair category, but the perfect blowout is out.

Instead, the Drybar cofounder’s new hair brand, Messy, launching at Sephora online June 24 and in-store June 27, does exactly what it says on the tin, or in this instance copper-colored bottled, delivering just rolled out of bed, no muss no fuss look hair.

“With Drybar , it was a moment in time. It’s been 15 years since we started it. I had come off of a lifetime of trying to get my hair to look this perfect way and Drybar was the perfect blowout,” Webb said over coffee at The San Vicente Bungalows private members club in West Hollywood on an April morning.

“With COVID-19 and my own personal journey, as I evolved emotionally, so did my hair. In the last couple of years, I’ve been tinkering away with how to e

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