PARIS — French shoe brand Nodaleto has opened a pop-up in Paris to test the waters for a more permanent presence in the French capital, as it rebalances its retail strategy to lessen its reliance on wholesale accounts.

The temporary space, open until June 28, carries styles from its own collection and its recent collaboration with Brazilian footwear label Melissa , alongside a selection of summer-themed clothes and accessories developed in collaboration with some of founder Julia Toledano’s favorite brands.

The space will also serve exclusive beverages at a NodaCafé counter developed with Maurice Sfez Café, known for its Instagram-friendly hot and cold drinks served in can-shaped containers.

“It’s like a Nodaleto concept store,” Toledano told WWD. “We wanted to create a destina

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