This June, as rainbow flags flutter and parades march on, a noticeable shift has occurred — corporate America is stepping back from its once-vocal support of Pride Month. That retreat offers conservatives not just a moment to observe but a moment to reflect: What are the values we ought to be truly proud of? What are we, as a nation, actually celebrating?

This year, according to Gravity Research , nearly 4 in 10 companies are scaling back Pride-related activities — a major jump from just 9% last year. Major sponsors like Google, Home Depot, Mastercard, and Citi have withdrawn support from some of the largest Pride events in North America . Even entertainment giants like Netflix and Disney have noticeably toned down their rainbow-wrapped algorithms.

If this trend is truly reversing,

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