WEST UNION, W.Va. — The sports world today is all about culture.

As a coach, it’s the expectation that you can manage your team efficiently enough that players will buy the message you are selling. As a player, it’s not just about buying the message, but providing the product when it’s time to step on the court.

Reach Payton Caldwell at @pcaldwelltimeswv kAmu@C E96 t2DE u2:C>@?E 8:C=D’ 32D<6E32== E62>[ 2 A@D:E:G6 4F=EFC6 :D?’E ;FDE D@>6E9:?8 E92E 4@>6D 2C@F?5 @?46 C68F=2C D62D@? A=2J 368:?D] x7 2?JE9:?8[ :E’D 2? 2C@F?5\E96\4=@4< >2?EC2 E92E 6G6? :? DF>>6C =628F6 A=2J 364@>6D 2AA2C6?E E@ 2?J@?6 :? E96 DE2?5D H2E49:?8 E96 q66D 8@ E@ H@C<]k^Am kAm~? E96 D64@?5 52J @7 DF>>6C =628F6 24E:@? 2E s@55C:586 r@F?EJ w:89[ E96 q66D[ 4@>:?8 @77 EH@ 82>6D 62C=:6C :? E96 H66< 282:?DE }@CE9 |2C:@? 2?5

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