NEW YORK :With new celebrity owners and a bevy of fresh sponsors, SailGP hopes to harness a wave of popularity and take the global sailing championship to the next level as it steers back to New York City to race for a third time this weekend.

SailGP announced actors Hugh Jackman and Ryan Reynolds as new owners of Australia's three-time champion team on Thursday, just as the ink was drying on the team's first title sponsor deal with BONDS.

Reynolds led beleaguered soccer side Wrexham out of obscurity and into the English second-tier Championship with an injection of marketing wizardry, cash and a popular docu-series that quickly converted legions of American fans.

SailGP is hoping for their Wrexham moment, too.

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