A fresh glimpse at our AI-filled future arrived this week, in the form of an unmemorable ad by a company most people have never heard of. The ad is kind of flat and will probably scan as goofy to everyone outside its target demo, but don’t write it off just yet: It could signal the beginning of some very big (and scary) changes.

The upstart fintech company Coign claims to be a “conservative credit card company,” a distinction that boils down to the founders’ pledge to never donate to liberal causes and candidates. And while that self-definition raises some questions, it pales in comparison to the actual ad.

The 30-second clip is a patriotic parade of red-blooded, red-voting Americans boasting about recent Coign-fueled purchases such as deer-hunting gear, a stack of cartoonish gold bars,

See Full Page