Everyone’s favorite summer-loving step brothers are back.

It’s been ten years since the last season of Phineas and Ferb premiered, but the show finally returned for Season 5 on Thursday, with the first two episodes airing on Disney Channel and Disney XD. Meanwhile, the first 10 episodes will be available to stream on Disney+ beginning Friday.

To usher in the show’s return, Disney wanted to remind fans why they fell in love with it in the first place, tapping into a multigenerational audience with an immersive summer campaign.

Erin Weir, evp of marketing, ABC and Disney Entertainment Television, said when approaching the marketing for the show ahead of the fifth season, she didn’t want it to focus solely on the new season, but rather, the series as a whole. She said it took a two-prong

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