SHOES ONLY : Bally has chosen a bold way to pay homage to its heritage.

The brand has tapped models Garrett Neff, Gabriel Aubry and James Turlington to front its new campaign, which puts shoes in the spotlight.

Photographer Alessio Boni has captured the models posed seated, wearing nothing but tighty whities and footwear in a white polished marble setting. The campaign features styles from the pre-fall 2025 collection, showcasing the Scrub, Plume, Westminster loafers and Outline sneakers.

Dubbed “Heritage” campaign, the striking imagery, set to be teased on the brand’s channels starting next week, is both intimate and structured, thanks to the contrast between the models’ physical presence and the sculptural form of the set.

This campaign marks the debut of Neff, Aubry and Turli

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