It’s been 20 years since a slightly maniacal-looking bunny logo made its debut.

It started out on ties, made its way onto polo shirts, and today the image of that buck-toothed rabbit with pink ears positioned over a set of crossbones has become recognizable throughout North America and beyond.

The Psycho Bunny brand started in 2005 when apparel industry figures Robert Godley and Robert Goldman teamed up to launch a neckwear brand featuring that distinct logo. It quickly gained fans and expanded into a variety of menswear categories, from golfwear to outerwear and tailored clothing.

But the brand experienced some operational struggles around 2013 and Alen Brandman, chief executive officer of Thread Collective, a successful Montreal-based business and Psycho Bunny’s outerwear licensee,

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