Amazon has agreed to clamp down on fake online reviews of products advertised on its UK site, Britain's competition regulator said Friday.

Google agreed a similar UK commitment in January after the Competition and Markets Authority (CMA) launched an investigation into the matter five years ago.

Amazon "has signed undertakings committing to enhance its existing systems for tackling fake reviews and catalogue abuse", the CMA said in a statement Friday.

"Catalogue abuse involves sellers hijacking the reviews of well-performing products and adding them to an entirely separate and different product to falsely boost its star rating", the regulator noted.

The CMA said "Amazon has committed to tough sanctions for businesses that boost their star ratings," which could see them banned from its U

See Full Page