Dive Brief:

Grocery Outlet is facing a class action lawsuit alleging the discounter used a scheme of false savings and "fictitious" references to competitors' prices to market and sell items in Oregon.

The lawsuit, which was filed in Multnomah County Circuit Court on Monday, claims the grocer violated Oregon laws and likely impacted more than 100,000 consumers statewide.

The case adds to Grocery Outlet's legal woes and marks the latest lawsuit facing grocers over their pricing and sales strategies.

Dive Insight:

The lawsuit claims Grocery Outlet had an ongoing practice of displaying "fabricated" price comparisons without clearly identifying the source of the reference prices, the lawsuit alleges.

The case claims Grocery Outlet violated Oregon state law by marketing items to in-

See Full Page