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I’m poking around mfpen’s site to prepare for my interview with founder Sigurd Bank when I land on the brand’s Clasp Jacket. A cropped, structured piece cut from washed denim, its main feature is a sharp fastening produced by an Italian manufacturer that typically makes closures for firefighter uniforms.

It’s incredibly cool. But of course, it’s already sold out. Completely gone, no restock coming. Shop mfpen

Naturally, I mentioned the jacket to Bank. “We had quite a lot of stock on that one because we could see there was a lot of interest,” he says with typical Danish dryness. “And it sold out within two hours.” Bank’s unfazed tone makes the mfpen playbook clear. There will be no scrambling to ride a

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