Jennifer Tsay and Jennifer Yeh are the co-founders and CEO and COO, respectively, of the professional photography platform Shoott , which offers free photoshoots where clients only pay for the photos they love. Entrepreneur spoke with Tsay about the birth of the business and the strategies and tactics they've used to grow it from a local business to one found in 60 cities throughout the United States.

Please give us the elevator pitch for Shoott

Shoott is a professional photography marketplace. We set up a photographer station somewhere, say Central Park in New York City, and let customers know that they will be there from 12 to 5, and that they can book a half-hour session. Now here's where things are different: with most other platforms, you have to pay up front for a photo ses

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